Top Story

e4m_logo.png

Home >> Marketing >> Article

Lewis Value 360 is in the unique position to offer clients both global as well India-centric strategic expertise -Kunal Kishore, Founder and Director, Value 360

21-April-2017
Font Size   16
Lewis Value 360 is in the unique position to offer clients both global as well India-centric strategic expertise -Kunal Kishore, Founder and Director, Value 360

New Delhi headquartered Public Relations firm Value 360 Communications recently announced its new strategic partnership with independent global communications company, Lewis.

Known as ‘Lewis Value 360’, the partnership will help fast growing Indian companies with international ambitions to access communications expertise across 28 key global business locations covering Asia Pacific, Europe and the US. Additionally, Lewis’ global client roster will be able to tap into Value 360’s vast local expertise.

Speaking about the idea behind this partnership with Lewis, Kunal Kishore, Founder and Director at Value 360, said, “The objective of partnering with Lewis was to combine the synergies of both agencies to offer an enhanced value proposition to our combined set of clients. Value 360 has been working with several upcoming and established brands, which also have global brand-building ambitions. Through the new entity, we will be able to helm the outreach of such clients into foreign shores. Similarly, Lewis’ clients that are looking at establishing themselves in the high-growth Indian market will be able to leverage our proven communications expertise in the domestic sphere.”

Commenting on the increasing recognition of Indian PR firms on the global front, Kishore added, “There are, in fact, quite a few PR agencies in India that have a global footprint. However, Lewis Value 360 stands out as it is in the unique position to offer clients both global as well India-centric strategic expertise. Value 360 Communications is known in the industry for constant innovation and collaboration that has a deep impact not only for our own clients but also for the industry at large. If in the future, there is an opportunity for other strategic associations that synchronize with our vision, we’ll certainly be open to them.”

Lewis, a global communications agency head-quartered in London, has had its own branded presence in India since 2011, with offices in Bangalore and Mumbai.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients