Top Story


Home >> Marketing >> Article

Let a hundred Cherries Blossom: Shoe polish brand celebrates its century

Font Size   16
Let a hundred Cherries Blossom: Shoe polish brand celebrates its century

Cherry Blossom, a brand we have all grown up with, is celebrating its centennial year in 2006. India’s leading shoe polish brand, has launched a new campaign showcasing its “100 Shining Year”. The campaign reminds the consumers of the various occasions when they have used the brand over the years and aims to further strengthen the bond with Cherry Blossom.

A slew of activities have been planned to celebrate the occasion. The main events are marked by the launch of product variants, exciting label and improved packaging.

In India, the brand is associated with the beloved comedian Charlie “Cherry” Chaplin and the first advertising featuring Chaplin was launched in the 1980s, which was 90 seconds long. In the 1990s, the famous Cherry signoff was introduced, which is still with the brand – “Did you Cherry Blossom your shoes today?”

On the occasion of Cherry Blossom’s centennial year, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd, which manufactures Cherry Blossom, said, “With its effective advertising and superior product Cherry Blossom is a leader in the shoe care segment in India. More so, with consistent innovation, it is an integral part of the lives of the Indian consumers. It is this loyalty that gives us the confidence that Cherry Blossom will continue to grow in India in the coming years also.”

Cherry Blossom has been committed in bringing innovative and effective solutions to meet everyday shoe shining needs of the consumers. It was the first to introduce coloured shoe polish wax, first shoe shampoo, first liquid shoe polish and most recently the Easy Wax pack in the Indian market.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial