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Le Souk awards PR and representation mandate to Troika Consulting

11-January-2017
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Le Souk awards PR and representation mandate to Troika Consulting

Le Souk, one of the design industry’s premier textiles sourcing platforms based in New York City, has awarded its PR and representation mandate to Troika Consulting, a PR and Communications firm specialising in Textile, Apparel and Fashion industry segments.

Speaking about the account, Sachit Bhatia, Founder, Troika Consulting, says, "Le Souk is an amazing platform that leverages digital medium to have the world’s finest mills reach out directly to brands and designers. We are happy to represent Le Souk in India and be part of the new way of doing business for the textile industry.”

Le Souk brings together a trusted supplier network, the latest technologies and a community of designers and makers to make global sourcing possible - anytime and anywhere. They build direct and transparent business relationships between buyers and sellers around the world.

Benita Singh, Founder and CEO, Le Souk, says, “My primary inspiration was my sourcing journeys in Guatemala and India in particular. In those two countries, I encountered - and had the privilege of working with - amazing suppliers that I never would have discovered at the traditional trade shows. And they had so much talent and beauty to offer to designers around the world. From that moment, I saw a gap in the design market - and the opportunity for technology and an online marketplace to bridge that gap.”

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