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Launching Ugadi With Fbb Collection with Aditi Rao Hydari

12-March-2018
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Launching Ugadi With Fbb Collection with Aditi Rao Hydari

New Year means different things to us all, but one thing remains constant no matter what, the fact that we all love our fashion. So this year, fbb, one of India’s most diverse fashion retail brands decided to give their consumers exactly what they wanted in the new year - the best in fashion.

With a collection that encompasses a melange of fresh and sharp silhouettes, bright pristine colours and a medley of traditional and contemporary prints, each outfit was made to suit the consumers' desires. From Moroccan to botanical and ethnic to quirky, the collection is perfect for the season.

So to grab some eyeballs and ensure the collection was seen by one and all, digital marketing agency – Social Kinnect and fbb collaborated with the beautiful Aditi Rao Hydari to unveil the collection to its audience at their Big Bazaar store in Ameerpet, Hyderabad. But they didn’t stop there, the brand tied up with Yash and Radhika Pandit who would launch the collection to the audiences in Bangalore.

In Hyderabad, audiences saw the beautiful Aditi Rao Hydari grace the stage and unveil the collection to consumers. She told her audiences how the collection was perfect for the festive season and why they shouldn’t wait to get their choice of outfits.

The Karnataka audiences saw 2 of their most loved celebrities, Yash and Radhika Pandit come up on stage and unveil the collection and they were absolutely delighted to do so. The audience watched on as the ever beautiful Radhika Pandit donned an outfit from the fbb collection and Yash was ever so charming in his description of the entire collection.

With over 9,000 people visiting the stores and meeting the celebrities across both Bangalore and Hyderabad, the collection was highlighted and praised by everyone.

Tags Social Kinnect fbb Aditi Rao Hydari Ugadi Digital Marketing New Year Yash and Radhika Pandit fashion

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