Top Story

Home >> Marketing >> Article

Launching Ugadi With Fbb Collection with Aditi Rao Hydari

12-March-2018
Font Size   16
Launching Ugadi With Fbb Collection with Aditi Rao Hydari

New Year means different things to us all, but one thing remains constant no matter what, the fact that we all love our fashion. So this year, fbb, one of India’s most diverse fashion retail brands decided to give their consumers exactly what they wanted in the new year - the best in fashion.

With a collection that encompasses a melange of fresh and sharp silhouettes, bright pristine colours and a medley of traditional and contemporary prints, each outfit was made to suit the consumers' desires. From Moroccan to botanical and ethnic to quirky, the collection is perfect for the season.

So to grab some eyeballs and ensure the collection was seen by one and all, digital marketing agency – Social Kinnect and fbb collaborated with the beautiful Aditi Rao Hydari to unveil the collection to its audience at their Big Bazaar store in Ameerpet, Hyderabad. But they didn’t stop there, the brand tied up with Yash and Radhika Pandit who would launch the collection to the audiences in Bangalore.

In Hyderabad, audiences saw the beautiful Aditi Rao Hydari grace the stage and unveil the collection to consumers. She told her audiences how the collection was perfect for the festive season and why they shouldn’t wait to get their choice of outfits.

The Karnataka audiences saw 2 of their most loved celebrities, Yash and Radhika Pandit come up on stage and unveil the collection and they were absolutely delighted to do so. The audience watched on as the ever beautiful Radhika Pandit donned an outfit from the fbb collection and Yash was ever so charming in his description of the entire collection.

With over 9,000 people visiting the stores and meeting the celebrities across both Bangalore and Hyderabad, the collection was highlighted and praised by everyone.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India

Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors