Home >> Marketing >> Article

Kopiko candy reaches the space

29-November-2017
Font Size   16
Kopiko candy reaches the space

Kopiko, India’s most loved coffee candy has been delighting the nation with its authentic pocket coffee, made from real coffee extracts since its launch in 2008.

Besides offering a coffeelicious candy in India, Kopiko is also distributed in over 79 other countries including The United States where it has become a favourite too due to its distinct flavour. This was recently evident in a Thanksgiving picture uploaded by the International Space Station on their Twitter account where Kopiko candy made a special appearance. Two pictures in celebration of Thanksgiving were uploaded by the astronauts on the ISS official Twitter handle who were on duty on 24th November. The tweet read, “The crew enjoyed Thanksgiving dinner as they orbited the Earth at an altitude of 250 miles. Their turkey day dinner came after a full day of research and maintenance work, allowing them an off-duty Friday, Nov.24 to enjoy the view of the planet from their orbital laboratory."




Commenting on this instance, BaraniDharan- Marketing Head said, “This pleasantly surprising occurrence reinstates that Kopiko is indeed the most popular pocket coffee candy brand world over. It is a proud moment for us as Kopiko offers delightful coffee experience in a candy format. This is a fine real life example of how this candy serves the purpose of enjoying the taste coffee, even in zero gravity where consuming liquid coffee would be extremely difficult. ”

The pictures uploaded showed the meal that was served to the astronauts on the special occasion and a bag full of Kopiko candies was hard to miss. The post received 11,000 Likes, 3,000 shares and 523 comments.

Kopiko, India’s most loved coffee candy has been delighting the nation with its authentic pocket coffee, made from real coffee extracts since its launch in 2008.

c. This was recently evident in a Thanksgiving picture uploaded by the International Space Station on their Twitter account where Kopiko candy made a special appearance. Two pictures in celebration of Thanksgiving were uploaded by the astronauts on the ISS official Twitter handle who were on duty on 24th November. The tweet read, “The crew enjoyed Thanksgiving dinner as they orbited the Earth at an altitude of 250 miles. Their turkey day dinner came after a full day of research and maintenance work, allowing them an off-duty Friday, Nov.24 to enjoy the view of the planet from their orbital laboratory."

Commenting on this instance, BaraniDharan- Marketing Head said “This pleasantly surprising occurrence reinstates that Kopiko is indeed the most popular pocket coffee candy brand world over. It is a proud moment for us as Kopiko offers delightful coffee experience in a candy format. This is a fine real life example of how this candy serves the purpose of enjoying the taste coffee, even in zero gravity where consuming liquid coffee would be extremely difficult. ”

The pictures uploaded showed the meal that was served to the astronauts on the special occasion and a bag full of Kopiko candies was hard to miss. The post received 11,000 Likes, 3,000 shares and 523 comments.

Tags Kopiko International Space Station

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey