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Kerala Tourism forges alliance with IBP for tourism promotion

28-June-2002
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Kerala Tourism forges alliance with IBP for tourism promotion

Kerala Tourism has signed a MoU with IBP, for the joint development and promotion of tourism and associated facilities in the State last week. IBP, which has over 1550 petroleum retail outlets across India, will now install tourism information kiosks provided by Kerala Tourism at select outlets across India. Information on Kerala Tourism will be displayed in a conspicuous manner at these outlets.

The MoU was signed in Ernakulam by T Balakrishnan, Secretary, Tourism, Government of Kerala and Arun Jyoti, Managing Director, IBP Co. Limited in the presence of the Minister for Tourism and Fisheries, Prof. K V Thomas. IBP, a petroleum marketing company, and a part of the prestigious Indian Oil Corporation Group, India's flagship oil company will now play a major role in Kerala's tourism development.

This alliance between Kerala Tourism and IBP is all set to make travelling a pleasant experience. As part of the overall promotional initiatives, IBP will also develop retail outlets with Multiple Associated Facilities on sites to be provided by Kerala Tourism. Convenience stores, dormitory for drivers, parking space, restaurant/dhaba, etc. are some of the facilities that will come up here. The sites offered by Kerala Tourism will include locations where it operates motels, restaurants, etc. along with new sites. At select Kerala Tourism locations, IBP's products, will be displayed.

Besides this, IBP will sponsor/participate in tourism festivals and other events organised by Kerala Tourism and assist in developing and maintaining tourist spots that have been jointly identified. Promotional materials of IBP will also carry the logo, brand or message of Kerala Tourism and vice versa.

This initiative is part of Kerala Tourism's strategy of partnering with leading companies and organisations, for tourism development and promotion. The Department had earlier teamed up with Indian Airlines and Indian Railways to promote exclusive holiday packages and with KSRTC, for the construction of 'pay and use' toilets in the State.

IBP is also in the process of forging alliances with companies/organisations to provide enhanced and superior services to the motoring public. The company recently tied up with Cummins Auto Services Ltd., for setting up service stations at IBP's Jubilee Retail Outlets along National Highways. A model and only Jubilee Retail Outlet of any oil company in Kerala has been set up by IBP at Karukutty, near Angamaly, with facilities like dormitory, dhaba, shops etc.

A Cummins Service Station is now being planned here. God’s Own Country is getting creative and aggressive in marketing Kerala as a destination and this initiative is targeted to get domestic tourists. It would be some time before Kerala Tourism can say thank God!

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