Top Story

e4m_logo.png

Home >> Marketing >> Article

Kaybase, Issues&Answers to work on multi-country research studies

30-July-2005
Font Size   16
Kaybase, Issues&Answers to work on multi-country research studies

Kaybase, a Chennai-based market research firm, has entered into an understanding with Issues&Answers of Virginia, USA, to work together on multi-country research studies. The terms of the understanding enable the clients of both organisations to carry out international studies at cost-effective rates.

Ashok, CEO, Kaybase, said, “Indian companies have become very outward-looking, and this omnibus is the first step in providing them with cost-effective marketing insight into their export targets. We hope to expand this into several other countries soon.”

Kaybase will be opening shop in Bangalore shortly, and has a liaison office in Mumbai and Sri Lanka.

Issues&Answers is a 17-year old agency and has in place an alliance of market research agencies in 17 countries. Kaybase is a relatively newer entrant, having launched itself in April, 2005, and concentrates on providing research solutions to clients in specific verticals.

Among Kaybase’s current clients are The Hindu Group, Club Mahindra, University of California and IndianOil. The group expects to garner revenues of Rs 1.2 croresin 2005-06.

The first joint offering from the two agencies is a quarterly omnibus survey among Indians living in the US, with a sample size of 500 per quarter. The survey would be telephonic, and the omnibus would enable the researchers to reach Non-Resident Indians (NRIs), one of the fastest growing Asian communities residing in the US, said a Kaybase release.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by