Top Story

e4m_logo.png

Home >> Marketing >> Article

Kareena Kapoor to give Citizen watches a touch of star power

31-August-2005
Font Size   16
Kareena Kapoor to give Citizen watches a touch of star power

Citizen Eco-Drive watches have got a new brand ambassador – actress Kareena Kapoor, who unveiled Citizen’s new collection recently.

The contract with Kapoor is for three years, and according to industry sources, the star was getting paid Rs 2 crore for the deal. The contract includes her endorsing the brand if required in the films she does along with other stated promotional means.

A new campaign involving Kapoor will be launched by September end, which will be created by HukuhodoPercept. Spends on marketing are to the tune of Rs 1 crore plus and the watch major aims to spend 7-8 per cent of the said amount on advertising, keeping in tune with its yearly spends.

Speaking on the occasion, Mukesh Shah, Regional Manager-West, Citizen Watches (India), said, “We see great synergy between Kareena Kapoor and Citizen Eco-Drive watches, since both are style icons in their own right. Citizen Eco-Drive is the next generation watch due to its advanced technology, just like Kapoor, who is the next generation’s star.”

“This tech-wonder watch with international looks is completely imported and has set new standards for the style conscious, global Indian customer. It’s the perfect confluence of style and substance, aesthetics and state-of-the-art-technology,” Shah added.

In sync with international fashion trends, Citizen Eco-Drive watches aim to spell attitude and are a style statement for all those who wear them. Kapoor, a youth icon and trendsetter, recently received the Rajiv Gandhi Young Achiever’s Award. She said that she was very thrilled to be associating with Citizen as it was an eco-friendly watch.

Japanese company Citizen, a $3,500 million multinational company with a 70-year heritage, sells world class watches and allied products in more than 150 countries worldwide. And it made its entry in India in 1998.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...