Home >> Marketing >> Article

Kadence International India opens Mumbai office

21-June-2011
Font Size   16
Kadence International India opens Mumbai office

Global market research and insight agency Kadence International has announced the expansion of its India operations with the opening of a full service office in Mumbai, headed by Executive Director Rohit Churamani.

Complete with computer assisted telephone interviewing (CATI) stations, the new office is ideally located to better serve Kadence’s growing client base in the North West region of the country.

Kadence International has witnessed significant demand for its offering since it launched in Delhi in 2006. Its field teams and data collection network has grown considerably across the country, and at the end of this financial year (June 2011), the agency is set to achieve 50 per cent year on year growth.

Meanwhile, Kadence has also announced plans to significantly expand its reach in India through the opening of various operations across the country and, more specifically, another full service office in Chennai in the coming months.

Aman Makkar, Managing Director, Kadence International India, said, “The market research sector in India is growing rapidly, fuelled by the country’s desire for market insight and the delivery of meaningful results that can inform and inspire an organisation. Kadence India has the ability to engage with the international Kadence network and manage global research projects. This desirable offering has allowed us to work with some of the region’s largest companies, particularly in the FMCG and pharmaceutical sectors, as well as achieve an exceptionally high level of repeat business.”

Advancements in technology within India, such as the rise in popularity of CATI, have also contributed to the achievement of the Indian business of which the Delhi office now boasts 150 seats. Makkar added, “The flexible working nature of the Kadence team, and the benefit of increased technology advancements, will continue to propel Kadence India from a medium-sized agency to a large network of market research offices across the country.”

Kadence International also has offices across the US, the UK, Malaysia, Singapore, Indonesia and China.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.