Joyee Biswas will join Facebook as the Head of APAC Sports Partnerships. Biswas most recently served as ESPN's head of Southeast Asia, APAC.
Biswas will start at Facebook in late May and report to Dan Reed, Facebook Head of Global Sports Partnerships.
In his new role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebookâ€™s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus.
"With 15 years of experience in the media industry, Biswas is ideally suited to help us strengthen our relationships with the sports industry in APAC," the company said in a statement.
Prior to ESPN, Biswas was the Managing Director for Eleven Sports Network in Asia. His resume also includes overseeing sports content for Singtel TV, as well as content acquisition and management for Fox International Channels and ESPN Star Sports for multiple linear and non-linear channels in key Asian territories.
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