Top Story


Home >> Marketing >> Article

Jeanswear market set to cross Rs 1,900 cr this year: Study

Font Size   16
Jeanswear market set to cross Rs 1,900 cr this year: Study

The domestic jeanswear market is expected to cross Rs 1,900 crore this year, with about 35 million Indian consumers expected to purchase over 43 million pairs of jeans.

Men make up the chunk of consumption at 76 per cent, followed by women at 17 per cent and kids accounting for the remaining seven per cent, according to a study by IMAGES-KSA Technopark.

As per this research, the market has grown 12.5 per cent in 2004-05 over the previous fiscal and the main drivers of this business are greater push in the premium jeans segment (priced at Rs 1,000-2,000, growing at 25 per cent) and strengthening of the super premium range (priced over Rs 2,000).

The study shows the middle (priced Rs 500-1,000) and the economy ranges (Rs 300-500) as continuing to grow at 15 per cent and 10 per cent respectively. Unlike the higher brackets, the under Rs 300 segment however, still has no a national brand with equitable distribution and mass branding. And this opens up opportunities for branding on a national scale for domestic brands, the study said.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)