Top Story

Home >> Marketing >> Article

IPL is a brand today which is valued about 4 billion dollars

18-January-2018
Font Size   16
IPL is a brand today which is valued about 4 billion dollars

IPL, the most loved season of the country is soon going to be back. Star India, BCCI is preparing well to welcome the season and leaving no stone unturned to make it remarkable this year as well.
In a press conference held at Gurugram, Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass season as technology will play a major part of it.
Talking about the brand value of IPL, Johri said, ‘IPL is a brand today which is valued about 4 billion dollars’.
Explaining about how IPL is a grass- root structure to find out young hidden talent, Johri said, ‘IPL is one of the starry-eyed sports including all the professional players across the globe aspiring whole world to play the game’.
‘IPL is look upon as an opportunity in the true sense to the world for young Indians to perform and showcase talent on truly global stage’, he further added.
Speaking about their partnership with Star, Johri touched the topic how marketers get the platform to do the branding of their product throughout the season.
‘The belief in the tournament signifies, that this union of cricket and entertainment known as the VIVO IPL has not only provided opportunities to cricketers and fan as in entertainment but also brands with an ideal platform to market themselves and reach out to maximum customers’, said Johri.
Focusing on the tremendous IPL loving population, Johri also spoke about the concept of FAN PARKS.
‘IPL is attended by a large number of fans every year live in stadium in cities. But as we cannot reach out to every city, BCCI had come out with the idea of fan parks last year, and this time we would be including more cities to the list of Fan Park. We are also planning to move out internationally, keeping in mind the lovers of the game globally’, said Johri.
Johri claimed that, this IPL season cannot get bigger than this as Star and BCCI has come up altogether with the combination of Cricket, Entertainment, Technology that includes Virtual Reality and Artificial Intelligence.

Tags BCCI Rahul Johri virtual reality VIVO IPL Star India

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity