Top Story


Home >> Marketing >> Article

IPL 2018: Star now has 34 leading brands on board

Font Size   16
IPL 2018: Star now has 34 leading brands on board

The biggest and most eagerly awaited cricketing extravaganza in a decade of IPL history, the Vivo IPL 2018, has already attracted a phenomenal bouquet of leading brands. So far, as many as 34 brands have come on board with the Star Network.

Brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino's, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTripParle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands on Vivo IPL 2018 on the Star Network to 34. Out of these the Co presenting sponsors are Vivo, Coca Cola and Jio and the associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, Dream 11.

Anil Jayaraj, EVP, and Head of Ad Sales - Star Sports, said, “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies. All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.”

While IPL has grown each year since its inception, 2018 promises to be an inflection point in its history, as Star India re.imagines the VIVO IPL 2018 making it deeply local with technology at the heart of the experience.

 For the first time, Vivo IPL 2018 proposes to connect with many Indians in their relevant language -six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India. This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.


Tags Vivo VIVO IPL Parle Make My Trip

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3