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Indie Music Endeavours to Promote Pop Music in India.

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Indie Music Endeavours to Promote Pop Music in India.

The year 2018 will see some strategic partnerships for Indie Music Label and the first in the year is with global music giant Sony Music India. Naushad Khan, who heads Indie Music Label, a veteran in the Talent Management arena and known to create hits and singing stars, is all geared up to discover and promote pop music in India.

The relationship began with pop star Darshan Raval’s single Tera Zikr, which is the biggest pop song of the year, and will continue with many more.

This will also be extended to the distribution rights of all the Indie Music Label original content, which has been acquired by Sony Music India. The first one will again be with Darshan Raval’s next love ballad releasing a week before Valentine’s Day 2018.

Commenting on the same, Rohan Jha, Pop Head, Sony Music India, “Our association with Indie Music began with Darshan Raval’s Tera Zikr, which has now become the biggest pop success that the industry has seen for a long time. We see Indie Music’s eye for talent and Sony Music’s marketing and A&R skills as a perfect combination to create some great music and enthrall music lovers. Darshan’s next single, which will release soon, will be first amongst the many songs that will come out of this association".

Naushad Khan, Managing Director, Indie Music Label explains, “I, as an individual have consistently pushed new talent in the music arena over the last decade and a partnership with Sony Music India will only further enhance content production and promotion in all genres of the Indian Independent music scene and create more pop artists. With the joint knowledge of Sony Music India and Indie Music Label, a reliable platform has been created to launch & nurture musical talent. We are going to give the future generations a taste of what we grew up on.”

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