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India Sports Marketing Forum 2009 to look for untapped consumers

29-October-2009
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India Sports Marketing Forum 2009 to look for untapped consumers

While cricket may be religion in India and perhaps the only sport minting money in the country, the year 2009 has also seen India retain the Nehru Cup championship, tennis player Somdev Devvarman put India back in the Davis Cup World Group after a period of 11 years, and badminton player Saina Nehwal winning the Indonesian Open title for India in June 2009, bringing sports marketing even more under the scanner.

In its second year, the India Sports Marketing Forum (ISMF) will examine how marketers and broadcasters are looking at sports to deliver the untapped potential of drawing a larger pool of consumers into the fold. An attempt will be made to find solutions to the concerns, if any, that the various stakeholders might have. This apart, an exclusive volume on the issues and policies concerning sports marketing will feature a directory of sports federations and marketing companies. The book will be launched at the day-long event.

The Indian Sports Marketing Forum 2009 is being held in the Capital at the Taj Ambassador on October 2009. The event is being organised by the exchange4media Group in association with T10 Gully Cricket and powered by TAM Sports. The session sponsors are Sport18 and ESPNstar, while hospitality partners include Joy Travels.

The event will have speakers/ panel members like LV Krishnan, CEO, TAM Media; Latika Khaneja, Director, Collage Sports Management (who would be moderating a session); Rohit Gupta, President, Network Sales, Licensing and Telephony, Sony Entertainment Television; Satish Menon of Sports18; Ayaz Menon of DNA; Mahesh Ranka, General Manager, Relay Worldwide; Anil Srivatsa, CEO, Kings XI Punjab; and Anand Yalvigi, General Manager, Havas Sports, Havas, to name a few.

A ‘Special Address’ will be delivered by Richard Brinkman, Head of TNS Sports, TNS Media and Shailendra Singh, Joint MD, Percept Ltd.

The panel discussions will focus on ‘Scale of sports businesses – A broadcasters perspective’, ‘Bang for the buck – How do advertisers get best ROI for their investment?’, ‘Sports Federations – Is reinvention the way forward?’, and ‘What do sports management/ marketing agencies look for from clients and broadcasters?’

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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