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India bats with Virat Kohli to reach #1MILLIONPUSHUPS

16-April-2018
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India bats with Virat Kohli to reach #1MILLIONPUSHUPS

Earlier this month, PUMA and Virat Kohli kicked off the #1MILLIONPUSHUPS initiative with the launch of PUMA TRAC to encourage Indians to adopt a fit and active lifestyle. The initiative received an overwhelming response from fans and fitness enthusiasts alike. In just 18 days, India led by Virat Kohli has achieved 1 million push-ups. This is a massive milestone India has attained towards the journey to be fit.

Fans and celebrities like cricketer Suresh Raina, Aditya Tare, Mandeep Singh, Bengaluru Football Club team, television anchor Mayanti Langer, Leeza Mangaldas, musician Hardy Sandhu, Behram Siganporia, fitness trainer Nidhi Mohan Kamal, and a host of other influencers joined the movement. They also called out to their fans to join the initiative on their social media platforms.

India's leading athlete, Virat has always emphasized the importance of leading an active lifestyle. This achievement is testimony to the fact that with the right encouragement, Indians will be motivated to cultivate a passion for fitness.

The movement was introduced on the PUMA TRAC app – which acts like your personal trainer who has customized workouts for you and knows exactly what you need, and how to motivate you. Additional tools let you plan your workouts, track your progress and access exclusive events. With PUMA TRAC, you have everything you need to create a perfectly tuned fitness routine. PUMATRAC currently has an app rating of 4.3 and 4.6 on iOS and Play Store respectively.

The app has successfully completed 99% and 98% crash free sessions on iOS and Play Store. Globally there have been 93.8k downloads in just one week, where most of the contribution has been from India. iOS and Android compatible, the app can be downloaded for no cost.

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