Home >> Marketing >> Article

Impresario executes Grand Kerala Shopping Fest

20-December-2012
Font Size   16
Impresario executes Grand Kerala Shopping Fest

The sixth edition of the Grand Kerala Shopping Festival (GKSF), the signature shopping festival of Kerala, kicked off on December 15 at Kozhikode. The shopping festival will be on till January 31, 2013.

The objective of the festival is to make the state an international shopping destination over a period of five years and create employment to develop traditional global centres.

Earlier, the Government of Kerala had called for event managers from among the top event management companies in the state, which was then followed by a bid. Based on the competency of the event companies, Impresario was selected to manage the event.

Speaking on the new dimensions for the sixth edition of GKSF, Harish Babu, Managing Director, Impresario Event Management Company said, “This year, GKSF intends to take a new dimension, where the shopping experience includes service shopping along with the regular. While promoting the products of the state, it will emphasise the services it can render to discerning buyers. Fresh enterprises, incredible offers, and exciting prizes – both for shops and shoppers will be a reality through GKSF.”

This festival converts the entire state of Kerala into a giant shopping mall, incorporating thousands of big players along with the small and medium scale industries.

Speaking about the challenges faced, Babu added, “An event like this is a challenging task, and to bring all the brands together and ensure that all of them have equal brand visibility is the toughest job.”

There were pre-promotional activities such as road shows, cultural nights, and lucky draws across all districts. A grand award night will be held to recognise outstanding contributions in several categories such as Tourism, Sports, Business Excellence, Digital Media, Journalism, Film, and Law & Order, etc.

Another major attraction is the Global Village, a unique concept of bringing the entire globe under a single roof. Around 400 stalls have been featured across seven pavilions. Global Village will bring together the culture of various countries at a single venue.

The Kerala pavilion showcases handicrafts, handlooms, spices, coir, rubber, spices, cashews, coconut carvings, traditional sarees, etc., from the state while the National Pavilion houses various stalls dedicated to the other Indian states.

‘Brand Pavilion’ provides an opportunity for home-based brands as well as national and international brands to showcase their products and services. The branding opportunities include promotional kiosks, ‘official beverage partner’, ‘official travel partner’, ‘official insurance partner’, ‘official hospitality partner’, ‘official communication partner’, ‘daily entertainment sponsor’, and more.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey