Top Story

e4m_logo.png

Home >> Marketing >> Article

IMPACT's 50 Most Influential Women 2015 list to be unveiled today

18-March-2015
Font Size   16
IMPACT's 50 Most Influential Women 2015 list to be unveiled today

The fourth edition of IMPACT magazine's most eagerly awaited list of the 50 Most Influential Women in Media, Marketing and Advertising is all set to be unveiled in Mumbai today. The evening is being presented by Colors and powered by News X.

IMPACT’S list ranking 50 Most Influential Women in Media, Marketing and Advertising is an endeavour to acknowledge the achievements of women who give a whole new meaning to the words – power and influence. These women have not just made significant contributions in the media domain and broken through the proverbial glass ceiling, but have also played a crucial role in changing the way the industry is perceived today. These women are inspirational and each is an achiever in her own right.  Over the last four years, making it to IMPACT’s 50 Most Influential Women list has become aspirational for every woman in the media domain.

The jury process, chaired by Sam Balsara, Chairman and MD of Madison World for the fourth year, saw a heated debate on how the women should be judged and what criteria should be paramount when selecting the Top 50. For the first time since inception, a woman made her presence felt on the jury – and it was none other than Vinita Bali, former MD, Britannia Industries Limited, who had herself topped the first list of ‘50 Most Influential Women’ in 2012.

Other eminent names on the jury this year were S Raghunandan, CEO, Jyothy Laboratories, Farokh Balsara, Partner, EY, Sandeep Chaudhary, CEO Aon Hewitt India, Shashi Sinha, CEO, IPG Mediabrands, India and Nakul Chopra, CEO- S Asia, Publicis.

Market strategy consultant and acclaimed business author, Rama Bijapurkar topped the list last year. She was followed by Prabha Parameswaran, Managing Director, Colgate-Palmolive, Ireena Vittal, Strategic Consultant and Independent Director; Ekta Kapoor, Joint Managing Director & Creative Director, Balaji Telefilms; and Barkha Dutt, Group Editor, NDTV, constituting the top five in the list.

So who have made it to the 50 Most Influential Women in Media, Marketing and Advertising list this year? There are just a few hours to go before the list is revealed but a small heads up - there have been significant movements in rankings with as many as 13 new entrants making their way to the list.

Here’s what some of the jury members had to say about arriving at the list of the 50 Most Influential Women in Media, Marketing and Advertising 2015.

Sam Balsara,

Chairman and MD, Madison World, & Jury Chair said, “This year, we had an interesting discussion on women entrepreneurs who have succeeded in making powerful brands, like Mrs Bector’s Cremica, Vandana Lauthra’s VLCC, Shahnaz Husssain Herbals, Anita Lal’s Good Earth, etc... But we felt this is not a list of powerful brands driven by women, but a list of most influential women in Media, Marketing and Advertising. Also, this time we have departed from our all male bastion and invited Vinita Bali, who has topped this list earlier, to join us on this jury. She made some very valuable and worthy contributions indeed. This list also reflects the dynamic state of our industry and we have as many as 13 new names on it, and that is how it should be.”

Vinita Bali,

Former MD, Britannia Industries Limited said, “Recognition for good work is always a good initiative and over the last four years what IMPACT has done is, recognize and reward people not just for doing a job but also for creating a positive and productive influence when it comes to branding, marketing and the whole area of communication. It is well worth it to encourage more and more people to continue to strive for excellence.”
 

Tags IMPACT 50 Most Influential women 2015 LIST Sam Balsara Vinita Bali

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds