exchange4media held the third edition of the Audacity e4m Indian Content Marketing Awards 2018 (ICMA) and second edition of Content JAM, a Content Marketing Conference at Taj Santacruz on September 7.
ICMA aims to promote and recognise all the talent, expertise and hard work that goes behind cracking breakthrough ideas and concepts to create exceptional brand stories.
This year a total of 40 awards were given away. Mindshare led the race with a total of 8 metals, which included 1 Silver and 6 Bronze metals and 1 Platinum award.
WATConsult took home gold for their work for Project Nanhi Kali. In total, they bagged four metals for the same. FCB Ulka ended the night with 2 gold metals, both for their Sindoor Khela-No conditions apply campaign, and 1 bronze metal.
Kunal Wadhwani from Shemaroo Entertainment Limited won a Gold in the â€˜Young Gun Awardâ€™ category. Powerless Queen by WATConsult won the Most Audacious Award and Mindshare India won the Platinum Award for Best Agency of the Year.
Whyness Worldwide's work for Godrej Locking Solutions, the Jio-KBC campaign, OLA-Transformers, Aditya Birla's #Jumpforhealth, Durex Rexbot, Culture Machine's Noise by Kalki Koechlin and WittyFeed's work for Padman were among others that struck gold for their work.
The complete list of winners can be seen below:
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
The appointment is in keeping with developing business needs and investment in talent development
Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japanâ€™s Nippon Foundation, international sea floor mapping...
Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India