Top Story

Home >> Marketing >> Article

Hyundai celebrates the spirit of 2018 FIFA World Cup with #SaveMyGame campaign

14-June-2018
Font Size   16
Hyundai celebrates the spirit of  2018 FIFA World Cup with #SaveMyGame campaign

Hyundai Motor India, the second largest manufacturer of passenger cars and the number one exporter since inception today announced the launch of a Unique and Creative Digital Campaign - #SaveMyGame for all the football fans across the country. The campaign will be live from 14th June to 15th July 2018 where football fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline and create an entertaining experience for their interruption (like a family member or a friend). The FIFA World Cup is one of the biggest sporting event that unites millions of fans in a collective exhilarating football experience across the world and Hyundai’s ‘Save My Game’ will provide lucky winners a Brilliant Experience while cheering for their favourite teams.

The FIFA enthusiasts can give a missed call on **FOOTBALL (**36682255) Helpline number to participate and win an opportunity to free themselves from any interruption (like a family member or a friend) for an uninterrupted FIFA experience. Hyundai Motor India will invite the nominated family member or friend of the ‘Save My Game’ lucky winner and engage them in exciting activities such as Interactions with well-known Radio Jockeys, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out, or Test drive of a Hyundai model during the selected match timing. More than 100 Fan Helpline dialers will get a chance to ‘Save Their Game’ on each match day. The Helpline number will be active from 9:30 AM to 2:30 PM on all match days.

Commenting on the campaign launch, Mr. Puneet Anand, Sr. GM & Group Head - Marketing, Hyundai Motor India Ltd. said, “Hyundai has a long-standing history in football as a proud Automobile official Partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a Dynamic and Modern Premium Brand Automotive Brand, Hyundai has always connected with youth and sport enthusiasts globally. The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become Lifetime Partners in Automobile and Beyond.”

In addition, Hyundai will create exciting Hyundai-FIFA ‘Home Dug Out’ experiences for 15 Lucky Football Fans across India at their homes. These home dug out zones will have live screening of a match from the 2018 FIFA World Cup, with exciting Hyundai and FIFA merchandise, cheering kit and more, made available for the fans and their fellow football enthusiasts.

To amplify the excitement of the 21st FIFA World Cup and magnify the experience of the biggest football tournament in the world we will be engaging all Hyundai fans to ‘Guess The Winner’ right from the Quarter Finals to the Finals. Lucky winners will get a chance to Win exciting prizes like Smart TVs and Smart Speakers.

Hyundai Motor has been the Official Automotive Partner of FIFA since 1999. Hyundai Motor has provided with 530 vehicles to assist with the streamlined running of the 2018 FIFA World Cup Russia. This not only strengthens the relationship we have with FIFA but shows our commitment to supporting and furthering the development of football by providing fans with unique and enjoyable experiences like this. In the same way, we are constantly committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences all over the world.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands