Top Story

e4m_logo.png

Home >> Marketing >> Article

HUL splits home & personal care biz; Hemant Bakshi to head to Unilever Indonesia

12-August-2014
Font Size   16
HUL splits home & personal care biz; Hemant Bakshi to head to Unilever Indonesia

Hemant Bakshi is set to be appointed as Executive Vice President, Unilever Indonesia, as per media reports. He is currently Executive Director - Home and Personal Care at Hindustan Unilever.

The development follows HUL’s decision to split its home and personal care division into two separate units – home care and personal care.

Following the split, Samir Singh will take charge as Executive Director - Personal Care, while Priya Nair has been named Executive Director - Home Care. Singh is currently Global Brand Vice President – Lifebuoy, Unilever and Vice President, South Asia Cluster. Nair is currently Vice President – Laundry, HUL.

Bakshi had joined HUL in June 1989 and has worked in various sales and marketing assignments spanning across Personal Products and Home Care categories.

He has also held key stints as Business Manager, leading one of the new ventures in 2000 and later as Regional Manager – South in 2002. He was appointed as Regional Brand Vice President (FAL and Lifebuoy), South Asia, for Unilever in January 2005. In May 2006, he was appointed as Regional Category Vice President for Skin, South Asia, Unilever.

In 2008, he was appointed to the Management Committee of HUL as the Executive Director, Sales & Customer Development. After three and a half years in that role, he moved to head the Home & Personal Care Business. 

Tags Hemant Bakshi Unilever HUL Samir Singh Priya Nair

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular