HSBC Bank has moved its global media business from WPP to Omnicomâs PHD following a review which began in January. This is a major setback for WPP as this represents another major account loss faced by the company. The HSBC account was handled by WPPâs Mindshare and the account has billing of around $400 million and is worth over $20 million in annual revenue.
HSBC said in a press statement, âWe have selected PHD as our preferred media planning and buying supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities. In a complex media and communications marketplace, PHD's overall approach stood out as being forward thinking, yet straightforward and pragmaticâ.
WPP has lost major accounts which included AT&T, Volkswagen, Amgen, Marriott, and Campbell, after the sudden resignation of chief executive Sir Martin Sorrell. WPPâs business with American Express and Ford Motors are also under review.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
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Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity