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HP revolutionises digital photography market in India with Snapfish launch

10-October-2007
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HP revolutionises digital photography market in India with Snapfish launch

In its bid to revolutionise the digital photography market, Hewlett-Packard has announced its entry into the retail photo printing market with the launch of HP Retail Photo Solutions. The company has also launched the popular consumer online photo service HP Snapfish, customised specially for the Indian market.

V Krishnan, GM-Consumer Sales, Imaging and Printing Group (IPG), HP India Sales, commented, “This moves brings HP closer to realising our vision for creating an all-digital photography marketplace. By establishing a footprint of 3,000 retail photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India, we hope to change the dynamics of the photo printing market. We are positive that consumers will enjoy the new photo printing experience introduced by HP.”

Speaking on the launch of Snapfish in India, Bala Parthasarthy, VP-Online Imaging, IPG, HP Asia-Pacific and Japan, said, “Snapfish has gained popularity globally and we expect to do the same in India. It will change the way consumers ‘click-print-share’ photos in India. We have customised Snapfish to the needs of the Indian consumers with breakthrough pricing of Rs 2.95 per print in the photo printing domain.”

HP acquired Snapfish in April 2005 to provide customers with a comprehensive solution that will allow them to share, preserve and share photos in an easy-to-use and convenient way. Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints. Also, new customers will receive 20 free prints when they become a Snapfish member, with no obligations.

HP will be working with retail partners to roll out HP Retail Photo Solutions in a wide variety of locations such as supermarkets, photo specialty stores, electronics stores, office product stores and traditional photo service stores. The brand identity of the HP Retail Solution will be a multi-colour swirl with the punch line ‘Celebrate Life with HP Photos’.

The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos. Consumers can also print photo-based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet, or can place an order on the HP Snapfish website. The HP Retail Photo Solution will also allow consumers to print on various substrates such as art paper and canvas, and can also print instant photo albums.

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