Top Story

e4m_logo.png

Home >> Marketing >> Article

HMSI launches all-new Sporty Unicorn; multimedia campaign by month-end

20-March-2007
Font Size   16
HMSI launches all-new Sporty Unicorn; multimedia campaign by month-end

Honda Motorcycle and Scooter India Pvt. Ltd has launched the all-new Sporty 150 cc Honda Unicorn. HMSI is a 100 per cent subsidiary of Honda Motor Company, Japan. Fitted with state-of-the-art mono suspension and a strong and flexible diamond frame, the new Unicorn is crafted to render the smoothest drive.

According to Yoichi Mizutani, Director-Sales & Marketing, HMSI, the new Sporty Unicorn is born out of Honda’s belief to constantly innovate and fulfil the aspirations and needs of the target customers. “The expectations of the consumers have evolved since we launched Unicorn. Consumers today seek not only performance, but also expect their products to express their individuality. With its international sporty look, the new Unicorn has been further improved to meet expectations of young customers in India,” he said.

The new Sporty Unicorn print campaign will break in all the main dailies and auto magazines by the end of this month. A television commercial will be on air on all the channels from April 2 onwards. At the same time, outdoor hoardings will be put up in all metros by the end of this month. The new Sporty Unicorn is priced at Rs 58,150 and will be launched nationally on April 9.

HMSI sold 7.2 lakh units last year and aggressively plans a growth of 27 per cent in the next fiscal year. HMSI eyes sales of over a million units in the future. “To achieve the growth target, we plan an aggressive sales strategy. Along with the introduction of new models in the market, we are undertaking rapid network expansion too,” said Mizutani.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by