Home >> Marketing >> Article

HMD Global reinstates Nokia-Kolkata Knight Riders association for IPL Seasons 11&12

03-April-2018
Font Size   16
HMD Global reinstates Nokia-Kolkata Knight Riders association for IPL Seasons 11&12

Gearing up for the Indian Premier League, HMD Global, the home of Nokia phones, has announced its association with Kolkata Knight Riders (KKR) as its principal sponsor.

HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo in the front. The jersey was unveiled by Ajey Mehta, VP India, HMD Global, and Venky Mysore, CEO, KKR, on a stage along with Dinesh Karthik, Robin Uthappa, Kuldeep Yadav, Andre Russell, Sunil Narine and Jacques Kallis, among others.

HMD Global will also be engaging fans through a campaign, as a part of which it will host contests on its @nokiamobilesocial media platforms including Twitter, Instagram and Facebook. These campaigns will make extensive use of digital and mobile channels to enable cricket enthusiasts and KKR fans to engage with the team.

Announcing the association, Ajey Mehta, Vice President and Country Head, India, HMD Global said, “Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is amongst the most successful IPL franchisees and teams on the IPL circuit and like Nokia brand enjoys a pan India appeal. This association embodies the unique relationship that Nokia and KKR enjoy with the youth of India. It, not just reinforces our love for the IPL, but also highlights our commitment to uniting young fans everywhere with their unbridled passion for the game.”

Shahrukh Khan, Co-Owner of Kolkata Knight Riders said, “Nokia as a brand has always been close to my heart. We are excited to partner with HMD Global as they script the next chapter of Nokia phones. Nokia is amongst the most loved brands in India. Through our association, we look to unite fans of Nokia and KKR with the common passion for cricket. I look forward to more excitement in the days ahead.”

IPL 2018 gets underway from April 7 and the first KKR match is scheduled on April 8 with the Royal Challengers Bangalore. Dinesh Karthik will be captaining KKR.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye