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Hero Honda enters scooters segment with Pleasure, also unveils 150 cc bike Achiever

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Hero Honda enters scooters segment with Pleasure, also unveils 150 cc bike Achiever

Two-wheeler major Hero Honda has just added more muscle to its portfolio and also entered the scooter segment for the first time. On Wednesday, the company launched Pleasure, its first scooter model. And in keeping with its agenda of innovation, Hero Honda also unveiled the Achiever, a new offering in the 150 cc segment.

The company that revolutionised the Indian two-wheeler industry with the first four-stroke 100 cc motorcycle (CD-100) more than two decades ago, is set to hit the market with Pleasure by mid-November. The Achiever is slated to hit the market this month.

Said Hero Honda Motors Ltd Chairman, Brijmohan Lall, “We are now ready to extend our services to a wider customer profile. Our first scooter is yet another testimony of the support being extended by Honda, our joint venture partner.”

Managing Director Pawan Munjal said that the Achiever was “our third new motorcycle to be launched this year”. He added, “With the exceptional combination of power and fuel efficiency, which are also the best in the segment, we are confident that Achiever will soon establish itself as the preferred choice of customers and would help in consolidating our position in the premium segment.”

Pawan Munjal, commenting on the scooter market, said that this segment had crossed the one-million mark and had been witnessing impressive growth for the past few months. “We are targeting sales of 100,000 Pleasure scooters in the first year. It is mainly targeted at women. We are offering women-centric benefits like breakdown and pick-up service, and a 24-hour helpline.” It also comes equipped with tuff-up tube – a technology that offers an immediate remedy in case of tyre puncture by secreting an anti-puncture sealant gel.

Both Pleasure and Achiever will be available nationally. In addition, Pleasure would be sold through exclusive outlets for women customers at 24 locations covering 20 towns.

The promotion for the two new products will be done mainly through print advertising as well as a TVC. Besides, the company is offering a festive season pricing of Rs 47,990. The price of Pleasure will be announced in mid-November.


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