Top Story

Home >> Marketing >> Article

Havmor and MediaCom create high impact with cross media campaigns

26-March-2018
Font Size   16
Havmor and MediaCom create high impact with cross media campaigns

Havmor Ice Cream’s ad campaigns over the last two years have created high recall and impact with consumers, with a primary focus on consumer awareness to induce trials. Executed by Havmor’s media agency MediaCom, these campaigns have resulted in significant growth for the brand pan India, winning new markets and delivering growth that has doubled the industry average. MediaCom has played an integral part in the way the Havmor brand has grown and spread its footprint across different geographies over last 2 years. Apart from regular media campaigns, Havmor also undertook an extensive consumer research study with GroupM’s strategic marketing consultancy mConsult.

Havmor appointed MediaCom as their agency on record for all media planning and buying in 2015. MediaCom brings on board its expertise and marketing intelligence along with a wealth of experience across local and global markets. With access to rich data, coupled with insights tailor-made for Havmor, the brand launched its first television campaign in 2016. The partnership took off on a high note as MediaCom ensured that the brand gains maximum visibility from its target audience. Strategic media tie ups were also put in place, for example, for movie premieres the brand came on board as the ice cream partners with Bahubali on Maa TV. Apart from sponsorships, MediaCom also worked on increasing the brands visibility through innovative tickers & 3D animation.

During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, high impact print ads & OOH in regional markets were also a big chunk of MediaCom’s strategy which helped the brand gain consumer loyalty.

Speaking on the partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said, “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last 2 years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

Tags Havmor MediaCom

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Country Marketing Manager, IKEA India, Smedberg to speak on how IKEA communicates to the new-age customers through digital communication

This is a significant pronouncement for the Cable TV broadcasting and distribution sector as it paves the way for augmenting and strengthening consumer choice and also creating a level playing field f...

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.