Home >> Marketing >> Article

Havmor and MediaCom create high impact with cross media campaigns

26-March-2018
Font Size   16
Havmor and MediaCom create high impact with cross media campaigns

Havmor Ice Cream’s ad campaigns over the last two years have created high recall and impact with consumers, with a primary focus on consumer awareness to induce trials. Executed by Havmor’s media agency MediaCom, these campaigns have resulted in significant growth for the brand pan India, winning new markets and delivering growth that has doubled the industry average. MediaCom has played an integral part in the way the Havmor brand has grown and spread its footprint across different geographies over last 2 years. Apart from regular media campaigns, Havmor also undertook an extensive consumer research study with GroupM’s strategic marketing consultancy mConsult.

Havmor appointed MediaCom as their agency on record for all media planning and buying in 2015. MediaCom brings on board its expertise and marketing intelligence along with a wealth of experience across local and global markets. With access to rich data, coupled with insights tailor-made for Havmor, the brand launched its first television campaign in 2016. The partnership took off on a high note as MediaCom ensured that the brand gains maximum visibility from its target audience. Strategic media tie ups were also put in place, for example, for movie premieres the brand came on board as the ice cream partners with Bahubali on Maa TV. Apart from sponsorships, MediaCom also worked on increasing the brands visibility through innovative tickers & 3D animation.

During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, high impact print ads & OOH in regional markets were also a big chunk of MediaCom’s strategy which helped the brand gain consumer loyalty.

Speaking on the partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said, “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last 2 years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on