Top Story

Home >> Marketing >> Article

Happy mcgarrybowen wins creative mandate for Duroflex

23-February-2017
Font Size   16
Happy mcgarrybowen wins creative mandate for Duroflex

Following a multi-agency pitch, Bengaluru-based mattress brand Duroflex has appointed Happy mcgarrybowen, now part of Dentsu Aegis Network, as the agency on record to lead the communication mandate.

Founded in 1963, Duroflex, today, is one of the leading mattress brands in India. What began as a small manufacturing plant at Alleppey, Kerala, is today an enterprise with state-of-the-art manufacturing processes based out of Kerala, Tamil Nadu, Telangana, and Maharashtra. Duroflex, today, has a portfolio of over 30 different products, catering to distinct sleep patterns and comfort requirements of the consumers. It is also India’s largest exporter of sleep and comfort products.

Happy mcgarrybowen has been bought on board to manage the integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans.

On the partnership, Mathew Joseph, Director (Marketing), Duroflex, said, “Over the next few years, we have a range of new and innovative products made for the Indian market that we wish to introduce. It was therefore imperative for us to find a partner who could do justice to the vision we had for these products. We are happy to have found Happy mcgarrybowen, an exciting dynamic partner with who we are confident of achieving what we set out to do.”

Kartik Iyer, CEO, Happy mcgarrybowen, said, “Duroflex is almost like the Amul of mattresses when it comes to its legacy in India. The founders shared with us their plans and vision to absolutely disrupt the category. Nothing excites us more than that. We thank the young team of third-generation entrepreneurs for placing their trust in us. We look forward to some exciting new launches in the coming year.”

Tags Duroflex Happy mcgarrybowen mattress communication mandate

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before