Top Story

Home >> Marketing >> Article

Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

04-March-2017
Font Size   16
Hakuhodo Percept releases new campaign for Maruti Suzuki’s new BoosterJet Engine

Hakuhodo Percept has released a new campaign for Maruti Suzuki’s BoosterJet Engine that will power the soon-to-be-launched sporty Baleno RS, through NEXA, its modern retail channel. In this campaign, Hakuhodo Percept has created a compelling visual experience for the BoosterJet Engine. The TVC is currently on air and is in sync with a NEXA commercial: it is bold, glamorous, and edgy.

Set inside NEXA, the TVC features trendy and hip individuals experiencing an effect that literally blows them away. They seem to be on edge as they look on in awe in the direction of the wind, where rapid abstract cuts of an object morph into an engine. An overwhelming sensation of excitement builds up with a mix of surreal lighting and dramatic sound design. The commercial ends by revealing the BoosterJet Engine epitomizing speed, which caused the blowing effect witnessed throughout the film.

Sabuj Sengupta- National Creative Director- Hakuhodo Percept

Apart from television media, the campaign is being supported on the digital platform. According to Sabuj Sengupta, NCD, Hakuhodo Percept, “The objective of the campaign was to build excitement around the BoosterJet Engine. And in the typical NEXA fashion, we’ve brought alive the raw power of the engine in the TVC through a visual design, executed in a very stylish and adrenaline-pumping way.”

Vinay Pant-AVP Marketing-Maruti Suzuki

Commenting on the campaign, Vinay Pant, AVP Marketing, Maruti Suzuki, said, “The BoosterJet Engine in the new Baleno RS is for those who look for extra speed in their everyday drive. The car is the first in a line of high-performance vehicles to be launched through NEXA. The campaign will, no doubt, generate a lot of interest amongst speed enthusiasts.”

 

CREDITS

Client: Maruti Suzuki

Brand/Product: BoosterJet Engine

Agency: Hakuhodo Percept

NCD: Sabuj Sen Gupta

National Planning Head: Jayanto Banerjee

CD: Saurav Dasgupta

CD: Eranbemo Murry

VP, Servicing: Amit Bhat

CSD: Amiya Nayak

Account Manager: Mamtah

Digital Team: Shantanu, Jasinder Bhatia, Tarun

Production House: Film Farm

Director: Arthur

Tags Maruti Suzuki BoosterJet Engine Hakuhodo Percept Baleno RS Nexa

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'