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Haier Appliances to woo buyers with festive season bonanza

15-October-2004
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Haier Appliances to woo buyers with festive season bonanza

Consumer appliances group Haier is all set to take the market by storm this festive season with the launch of its mega consumer offer 'Zindagi Ka Trump' throughout the country. This promotion entails assured gifts on every purchase of a Haier appliance. Consumers buying Haier appliances from any retail outlet across the country gets a pack of playing cards. On scratching the Trump card in the pack of cards, consumers can win various attractive gifts ranging from a Plasma TV, side-by-side refrigerator, washing machines and mini bar to DVD player, microwave, rice cooker and weighing scales.

Speaking on the launch of the offer, TK Banerjee, President & CEO, Haier Appliances (India), says, "It is our mission at Haier to provide quality products and services at par with international standards to our valued customers. This festive season, we would like to thank our customers for placing their trust on us and build better relationships with them through the 'Zindagi ka Trump' offer."

"Zindagi ka Trump is one of the biggest festive offers introduced in the market and we hope to reach out to very large number of customers through this. Endeavouring to bring a smile to every Haier customer's face during the offer period, we have got assured gifts for all buyers. Everybody buying a Haier product will get lucky this festive season, as our advertising campaign emphasises." adds Pranay Dhabhai, Director, Haier Appliances (India).

"This offer is open to customers from October 14 to November 30. Gifts worth nearly Rs 10 crore will be distributed to customers during the offer period.

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