Top Story


Home >> Marketing >> Article

Haier Appliances to woo buyers with festive season bonanza

Font Size   16
Haier Appliances to woo buyers with festive season bonanza

Consumer appliances group Haier is all set to take the market by storm this festive season with the launch of its mega consumer offer 'Zindagi Ka Trump' throughout the country. This promotion entails assured gifts on every purchase of a Haier appliance. Consumers buying Haier appliances from any retail outlet across the country gets a pack of playing cards. On scratching the Trump card in the pack of cards, consumers can win various attractive gifts ranging from a Plasma TV, side-by-side refrigerator, washing machines and mini bar to DVD player, microwave, rice cooker and weighing scales.

Speaking on the launch of the offer, TK Banerjee, President & CEO, Haier Appliances (India), says, "It is our mission at Haier to provide quality products and services at par with international standards to our valued customers. This festive season, we would like to thank our customers for placing their trust on us and build better relationships with them through the 'Zindagi ka Trump' offer."

"Zindagi ka Trump is one of the biggest festive offers introduced in the market and we hope to reach out to very large number of customers through this. Endeavouring to bring a smile to every Haier customer's face during the offer period, we have got assured gifts for all buyers. Everybody buying a Haier product will get lucky this festive season, as our advertising campaign emphasises." adds Pranay Dhabhai, Director, Haier Appliances (India).

"This offer is open to customers from October 14 to November 30. Gifts worth nearly Rs 10 crore will be distributed to customers during the offer period.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by