Home >> Marketing >> Article

Guest Article: A designer’s impression of the Mint Luxury Conference

30-March-2012
Font Size   16
Guest Article: A designer’s impression of the Mint Luxury Conference

On the morning of March 23, 2012, I sat on my couch thinking about what luxury meant to me that morning…did it mean eight hours of sleep at a stretch or perhaps my one year-old daughter's habit of oversleeping by half an hour? With this thought probing my mind, I got dressed, slipped into my Fendi shoes and went to the fifth Mint Luxury Conference.

With a line-up of eminent speakers, the day began with a talk by Diane von Furstenberg – a name to reckon with in the design industry. The designer who made a simple wrap dress iconic spoke about her early struggles and how luxury to her today was “to be able to be the woman you want to be”.

This was followed by some great insights by Ashwini Kumar, Minister of State, Parliamentary Affairs and Planning; Angelo Missoni, Creative Director, Missoni; Michael Ward, MD, Harrods; and Christian Louboutin.

Today, the Indian luxury market is seeing a 20 per cent annual growth, with almost every brand worth its money wanting to make an entry in one of the world’s largest consumer markets. Luxury brands from various industries came to the conference. It saw participation from fashion, hospitality, automobiles, art and real estate. Does this mean that the rules of the luxury game have changed?

Today, luxury needs to be retailed not necessary via flamboyance but with aesthetic appeal and the experience of shopping. Luxury brands that once took pride in the experience they provided by simply having people visit their store space, are now making it available at our doorstep. They are even introducing apps for mobiles that take service and branding to the next level.

From family run Italian fashion houses to corporate funded French fashion labels, trademarked red sole of Louboutin to luxury wheels on display, the conference made me long for more.

To close, after selling one of the world’s most expensive yachts, a crystal bath tub and shoes studded with rubies, Michael Ward of Harrods was asked what he would offer if Sir Richard Branson walked into the store. He simply said ‘A razor’. Luxury of time perhaps…

The author is an independent designer and stylist

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business