Top Story

e4m_logo.png

Home >> Marketing >> Article

Grey Goose Vodka partners with Richard Branson's commercial spaceflight Virgin Galactic

27-September-2014
Font Size   16
Grey Goose Vodka partners with Richard Branson's commercial spaceflight Virgin Galactic

Grey Goose premium vodka has announced its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space. The partnership was revealed by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director for Premium White Spirits Ben Farlow and Grey Goose creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.

Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate “The Future of Travel: Are We Moving Fast Enough?”

This event marks the beginning of a partnership between the two iconic brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcome the first commercial passengers into space, Grey Goose will bring this space journey to life through a range of out of this world experiences, exclusive content and a series of limited edition packs. This will be complimented exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.

“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done.  Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground,” said Thibault.

Since 2008, Grey Goose has recognized and celebrated this kindred spirit in Sir Richard and the Virgin brand.  First, featuring Sir Richard in the acclaimed television series, Iconoclasts that showcases innovators and visionaries, produced by Grey Goose Entertainment.  Most recently with the creation of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow Airport, which elevated the travel experience to new heights. Now, by pioneering the first commercial passenger flights into space with the world’s first spaceline, Virgin Galactic, Sir Richard is at the forefront of a ground breaking new travel experience that few believed possible.

“We are delighted that Grey Goose is joining us as a partner on our incredible journey. This evening of disruptive and rich debate about the future of travel, a wonderful celebration of human achievement, is at the heart of the Virgin Galactic Grey Goose partnership. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow,” says Branson.
 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube