Top Story

e4m_logo.png

Home >> Marketing >> Article

Global PR Summit & exchange4media launch India Chapter, to be held on April 21-22

04-February-2016
Font Size   16
Global PR Summit & exchange4media launch India Chapter, to be held on April 21-22

The Global PR Summit, in association with exchange4media, is holding a two-day experiential conference and workshop in India. The conference will be held on April 21-22, 2016 in Mumbai. A content-centric event, the PR Summit promises to be an international PR event quite distinct from any similar conference held in India.

The Global PR Summit has been held in 16 countries since the first conference was organized back in 2010. Some venues include Turkey, Russia, Qatar, Egypt, Morocco, Jordan, Oman, etc. Over the years, 1,892 brands have sent delegates to the various summits with more than 6,100 attendees. 

The Indian edition will be a two days interactive agenda focusing on the latest trends and challenges in the ever changing global PR and marketing world with a special focus on reputation management in the social media era. The event will feature a presentation on the new rules of reputation management by Mary Jo Jacobi, one of the world’s leading PR professionals and Former VP Communications at BP America.

Speakers include Thierry Nicolet, SVP (Global Press Relations), Schneider Electric, Aliza Knox, MD (Online Sales), Twitter APAC, Colleen Harris, Former Press Secretary To Princes Charles, William And Harry and Official Spokesperson for Wiliam and Kate's Royal Wedding, Richard Stephenson, Communications Director, Civil Aviation Authority, Patricia Yates, Director of Strategy and Communications, Visit Britain, Jesse Ringham, Digital Communications Manager, Tate Museum and Patrick Jephson, Former Chief of Staff To Princess Diana, New York Times Bestselling Author, Shadows Of A Princess

"I am excited to bring an international perspective which is presently missing into our Indian public relations context. Such a workshop offers the rare experience and insight top brands and their care-takers in India absolutely need to stay competitive and sustainable," said Deepak Menon, Business Strategist.

Speaking about bringing the Global PR Summit to India, Kosta Petrov, Chief Experience Officer, P World said, "We are very happy to be finally bringing the Global PR Summit to India. We are working very hard on creating a world class event that will help our Indian colleagues master the latest trends and challenges in the ever changing global PR World." 

Adding to the importance of the conference, Anurag Batra, Chairman,  Businessworld & exchange4media was of the opinion, "Communication landscape tools are evolving faster than we can keep pace and we want global practices to be shared with Indian communication leaders." 

Prices for passes are $350 for two days and $250 for only conference without workshop for registrations before March 25, 2016.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by