Top Story

e4m_logo.png

Home >> Marketing >> Article

Gillette celebrates father-son relationship with a selfie contest on Father’s Day

15-June-2014
Font Size   16
Gillette celebrates father-son relationship with a selfie contest on Father’s Day

Men’s personal care brand, Gillette India, has recently celebrated the Father-Son relationship with its #MyRoleModel campaign on Social Media. Now, Gillette India takes this forward by further paying tribute to the Father-Son bond on the occasion of Father’s Day on Sunday, 15th June, 2014.

The idea stems from the simple fact that a son picks up all the important lessons in life from his first role model – his Dad, including the basic act of shaving. And on Father’s day, Gillette gives sons an opportunity to thank their fathers for influencing their lives. And what better way to execute this than through the recently viral pop-culture phenomenon, the Selfie!

The Activity
Gillette introduces its own innovative take on the Selfie, called ‘Foamie’. Simply put, a Foamie is a Selfie with foam on the face! Gillette asks its fans to share their Foamie with their Dad on Father’s Day. The contest will be live on Facebook, Twitter and Instagram. Fans on Facebook can share their Foamies through posts, comments and even messages. Followers on Twitter and Instagram also can share their Foamies using a dedicated hashtag which will be revealed on Father’s Day.
The Prize:
Winning Father-Son duos will be gratified with Gillette Razors and the Grand Prize is an opportunity to meet Rahul Dravid, who’s the brand ambassador.

Tags Gillette

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular