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General Motors India creates new marketing entity

09-September-2008
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General Motors India creates new marketing entity

General Motors India has created a new marketing entity – General Motors (India) Marketing Pvt Ltd. As part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities would remain with General Motors (India) Pvt Ltd.

Speaking about this realignment, P Balendran, Vice-President, GM India, said, “The new company, General Motors (India) Marketing Pvt Ltd, will be operational soon. With GM’s operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our world-class products and services. This move will help us improve planning, inventory management, transport management, timely delivery and thus, maximise cost synergies.”

It was indicated that Ankush Arora, VP (Sales and Marketing), General Motors India, was likely to head the new marketing entity, which will take two months to become fully operational.

Formation of the new company follows GM India’s state-of-the-art greenfield plant at Talegaon commencing production on September 2. The restructuring exercise, which is expected to result in significant cost efficiencies, will also involve the transfer of some employees who are currently engaged in sales, marketing and distribution activities to the new company.

“General Motors (India) Marketing Pvt Ltd will also help us to unlock value in the near future which, in turn, will seek to optimise effectiveness and maximise efficiency of the company,” Balendran added.

GM India’s network expansion is in full swing with 122 sales points and 129 service outlets already operational across the country. With a view to further widening the customer reach, the company intends to put in place at least 145 sales points and 160 service outlets by the year end.

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