Top Story


Home >> Marketing >> Article

General Motors India creates new marketing entity

Font Size   16
General Motors India creates new marketing entity

General Motors India has created a new marketing entity – General Motors (India) Marketing Pvt Ltd. As part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities would remain with General Motors (India) Pvt Ltd.

Speaking about this realignment, P Balendran, Vice-President, GM India, said, “The new company, General Motors (India) Marketing Pvt Ltd, will be operational soon. With GM’s operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our world-class products and services. This move will help us improve planning, inventory management, transport management, timely delivery and thus, maximise cost synergies.”

It was indicated that Ankush Arora, VP (Sales and Marketing), General Motors India, was likely to head the new marketing entity, which will take two months to become fully operational.

Formation of the new company follows GM India’s state-of-the-art greenfield plant at Talegaon commencing production on September 2. The restructuring exercise, which is expected to result in significant cost efficiencies, will also involve the transfer of some employees who are currently engaged in sales, marketing and distribution activities to the new company.

“General Motors (India) Marketing Pvt Ltd will also help us to unlock value in the near future which, in turn, will seek to optimise effectiveness and maximise efficiency of the company,” Balendran added.

GM India’s network expansion is in full swing with 122 sales points and 129 service outlets already operational across the country. With a view to further widening the customer reach, the company intends to put in place at least 145 sales points and 160 service outlets by the year end.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular