Top Story

Home >> Marketing >> Article

GE South Asia and Wipro appoint Milan Rao as President and CEO, Healthcare

30-April-2015
Font Size   16
GE South Asia and Wipro appoint Milan Rao as President and CEO, Healthcare

GE South Asia and Wipro announced the appointment of Milan Rao to lead GE’s Healthcare business as President and CEO, GE Healthcare South Asia and Managing Director, Wipro GE Healthcare.

Milan will build on Wipro GE’s expansion plans and continue to strengthen the company in India, for India’ proposition of innovating disruptive technology and business solutions to enhance access to high quality, affordable healthcare solutions.

Effective May 1, 2015, he replaces Terri Bresenham, who has been leading GE Healthcare’s South Asia business since September 2011. Milan will report to Azim Premji, Chairman, Wipro Ltd, and Banmali Agrawala, President and CEO, GE South Asia.

Milan Rao, GE Healthcare’s new President and CEO for South Asia and Managing Director of Wipro GE Healthcare said, “Wipro GE has achieved several milestones on the promise of delivering affordable and accessible healthcare. I am looking forward to expand our leadership in the market, accelerate innovation and distribution capabilities to continue enhancing customer centricity and technology adoption for quality healthcare diagnosis everywhere. We hope to build on our successes in local innovation, partnership with all Governments and healthcare providers to achieve our vision of a healthier India and also help transform lives world over.”

Banmali Agrawala, President and CEO, GE South Asia said, “Milan will take GE’s mission of a Healthier India forward through development of disruptive technologies and business models in India, for India. Our healthcare business reinforces our philosophy of creating localised and affordable solutions. I thank Terri for her contribution and am confident that Milan will carry forward GE’s legacy of striving to develop solutions that meet the needs of the Indian healthcare sector.”

“Wipro and GE have enjoyed a strong and enduring partnership lasting over 25 years that has made an indelible mark on India’s healthcare industry. I am confident Milan will further strengthen this relationship and give an added impetus to our mission to build a healthier India,” said Azim Premji, Chairman, Wipro Ltd and Non-Executive Chairman, Wipro Enterprises Ltd.

Milan joined Wipro GE Healthcare in August 2013 as Chief Operating Officer. He has over 20 years of senior management and leadership experience in several industries including Telecom, Financial Services and FMCG. Milan brings a wealth of experience in driving business strategy, sales, marketing and general management at multinational and Indian companies such as Bharti Airtel, Morgan Stanley, Citibank and Seagram.

As the Chief Operating Officer of GE Healthcare South Asia, Milan has built and driven strategies to successfully take GE’s healthcare solutions closer to healthcare providers across all parts of South Asia and has integrated systems and processes that have helped to build a differentiated customer experience. Prior to Wipro GE Healthcare, Milan was the CEO for the Enterprise Business at Bharti Airtel, where he was responsible for a business serving 2500+ corporate and government institutions in India and globally.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore