Top Story

e4m_logo.png

Home >> Marketing >> Article

GCPL launches 'Khul ke jiyo ghar ke baahar' campaign for Good knight Fabric Roll-On

01-October-2016
Font Size   16
GCPL launches 'Khul ke jiyo ghar ke baahar' campaign for Good knight Fabric Roll-On

Godrej Consumer Products Ltd. (GCPL) recently announced its foray into outdoor and personal repellent category under its flagship brand Good knight.

The highlight of this range is Good knight Fabric Roll-On, India’s first format that just needs 4 dots to be applied on clothes and protects for 8 hours against mosquitoes outdoors. Additionally, the range also includes Good knight Cool Gel and Good knight Patches.

The campaign ‘Khul ke jiyo ghar ke baahar’ was launched with a panel discussion that had celebrity parents, Lara Dutta and Mahesh Bhupathi, Dr. Mukesh Sanklecha - Consultant Pediatrician at Bombay Hospital, and Sunil Kataria. The panelists discussed how imperative it is to safe-guard children from mosquito bites outdoors since that’s when they are most vulnerable. The discussion highlighted the critical and urgent need to leverage schools, educators, parents and kids to develop the good habit of using personal repellents daily, as that is the best way to protect kids when they are outdoors.

Dutta said, “As a mother I am continuously worried about my child’s well-being and safety whenever she is out of the protective environment of home. Given the present scare of Dengue and Chikunguniya, we are extra cautious and want to give our daughter the best protection every time she steps out. Good knight’s new Fabric Roll-On ensures that she is protected for a long time in an easy to use and convenient way.”

Bhupathi added, “Both Lara and I always ensure that our daughter leads an active and sporty life and doesn’t confine herself indoors. Honestly, this does get hard at times like these when the newspapers are filled with news on Dengue and Chikunguniya. My endeavour is to teach her to stay safe at all times whether from injuries or diseases when she’s out of home. Good knight’s new range does put our minds at ease and helps us to encourage more mobility and outdoor experience for our daughter.”

You can watch the ad here:

Tags GCPL Good knight Fabric Roll-On Lara Dutta and Mahesh Bhupathi Dr. Mukesh Sanklecha

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by