Top Story


Home >> Marketing >> Article

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

Font Size   16
GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed signing superstar Amitabh Bachchan as its Brand Ambassador. Bachchan is known as a style icon and has been honoured with the 'Timeless Fashion Icon' accolade by Filmfare Glamour Style and Fashion. With this association, GBTL – Grasim aims to expand its business both pan-India as well as in global markets, and progress towards their strategic goal to become the market leader.

Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. says, "We are privileged to have Mr. Amitabh Bachchan as our Brand Ambassador. His vibrant persona, legacy and pan-India appeal makes him the perfect fit for brand GBTL – Grasim. It is the most recognized suiting brand in India and by roping in Mr. Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India."

“I am happy that Ogilvy & Mather is reunited with GBTL - Grasim. I am also overjoyed that the company has got Mr. Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr. Bachchan’s 75th birthday is an icing on the cake,” said Mr. Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather.

GBTL Ltd. has a strong presence in manufacturing of Polyester Viscose and Polyester Wool fabric which caters to the domestic as well as in the international market across geographies under the brand name GBTL - Grasim. The Domestic OTC division operates in formal menswear fabric market by offering Ready to Stitch suiting & shirting. The Brand & Retail division caters to domestic as well as international customers by supplying fabric and also acts as Full Service Provider by offering one stop solution of fabric to garmenting.

GBTL - Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has an all-India presence through an elaborate and well-established pan-India distribution network.

Tags Amitabh Bachchan brand ambassador GBTL – Grasim

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3