Home >> Marketing >> Article

Fujifilm India targets 20% growth in FY 2016

20-February-2016
Font Size   16
Fujifilm India targets 20% growth in FY 2016

Fujifilm India is all set to strengthen its brand presence in the country with its latest marketing initiatives to achieve a 20 per cent growth in FY 2016. As part of its marketing strategy, Fujifilm India is going strong on its ATL / BTL activities this year.

As part of this strategy, the company showcased its latest photo imaging products and photography concepts at the annual Consumer Electronic Imaging Fair (CEIF). As part of the event, Fujifilm displayed its latest products ranging from Instax series, digital cameras, camera equipment, printers and a new concept called- Wonder Photo Shop.

During CEIF, Fujifilm introduced the concept of Wonder Photo Shop for the first time in India to inspire innovative photo printing. It has been conceptualized as a new way of enjoying photographs in the smartphone era.

Post CEIF, the company showcased its latest Graphic printing products and concepts at the bi-annual Media Expo. During the expo, Fujifilm displayed its latest version of the Acuity LED 1600 printer – the Acuity LED 1600 II which boasts of improved productivity and versatility.

To further strengthen its Graphic Arts presence in India and as a first initiative by Fujifilm in the Wide Format Inkjet (WFIJ) printing industry, the company opened its First Demo Centre exclusively for this segment in Mumbai recently. The event was attended by close to 70 customers. The Demo Centre showcased and demonstrated Fujifilm’s flagship WFIJ products and its capabilities as well as a customer gallery showcasing the print samples.

Fujifilm also participated at the Annual Conference of Indian Radiological and Imaging Association (IRIA) in Bhubaneswar. As part of the event, Fujifilm displayed its latest medical devices like Full Field Digital Mammography (FFDM), Digital Radiography (DR), Computed Radiography (CR) Systems, Medical Informatics (medical imaging and information management system) and Ultrasound Equipment.

Commenting on the latest marketing strategy being adopted, Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “Fujifilm has always believed in innovation and such events/ exhibitions present great platforms to showcase our world class products and concepts. India being an important market for Fujifilm ranks among top positions when it comes to marketing spends. ATL/ BTL will continue to be our focus to reach out to our target customers. We are very excited on our India journey as we continue to scale our operations.”

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business