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Former PepsiCo marketing director, Vani Gupta, joins Hypersonic Advisory

23-July-2018
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Former PepsiCo marketing director, Vani Gupta, joins Hypersonic Advisory

Former Marketing Director - Indian Snacks, Foods, PepsiCo India, Vani Gupta, , has joined Hypersonic Advisory as a founder member. She will lead the firm's consumer innovation practice.

She will be responsible for driving innovation marketing and category management across segments like FMCG, IT, media, telecom, real estate, healthcare and e-commerce. The firm helps both mature and early stage companies grow their business.

Gupta called it quits at PepsiCo earlier this year where she worked on new businesses, Quaker and puffed snacks before being promoted to Marketing Director, Indian Snacks. She managed the full Kurkure portfolio with some creditable campaigns in her tenure that won several awards like the KKR Family Express. It was also under her leadership that a full range of namkeens and several innovations, national and regional, were launched in the KKR portfolio. In the past she has worked with Unilever (led the launch of a hair care range for coloured hair across South East Asia and South Asia) and RB (launched Veet in India, crafted a marketing model for emerging markets), as well as Henkel, and Adidas.

Hypersonic is an advisory and consulting firm, founded last year by Venkatesh Rangachari (former head for growth, Shuttl, and COO - Delhi NCR, Airtel), Nitin Hiranandani (former director, Hewlett-Packard India's printing systems and enterprise division), Anand Khurana (former EVP, Star TV, and circle CEO for Airtel), Vipul Gupta (former Practo, Airtel, PepsiCo and Accenture executive). The team boasts a ‘result linked pay-out model’.

Rangachari, co-founder, Hypersonic Advisory says, "Vani is a recognised leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. She has a track record of bringing innovations successfully to the market. She compliments Hypersonic's ethos of being effective 'doers'. We're excited to welcome her to our founding team."

In a press release, talking about the move, Gupta said, “I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges.”

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