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First Partners is Danone India's communications agency of record for India

07-February-2017
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First Partners is Danone India's communications agency of record for India

Danone India, the wholly-owned subsidiary of French multinational Danone, has awarded its PR mandate to First Partners following a competitive multi-agency pitch. First Partners would be responsible for managing the corporate reputation for Danone in India along with brand PR and health communications support for the company’s nutrition and dairy portfolio.

Speaking on the occasion, Shefali Sapra, Director Communications and Public Affairs, said, “2017 is a critical year for us with plans to launch several new products and initiatives in India. The First Partners team demonstrated the right mix of innovative thinking and a strong healthcare expertise, which swung the decision in their favour.”

Atul Ahluwalia, Founding Partner, First Partners, said, “We are delighted to partner with Danone India at a time when the company is looking at scaling up its presence in the country. We believe that our business outcome driven communication approach along with rich prior experience of our team in brand communication and health expertise will allow us to bring strategic value to the account.”

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)