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Fena Confirms Official Partnership with Kings XI Punjab for IPL Season 11

12-March-2018
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Fena Confirms Official Partnership with Kings XI Punjab for IPL Season 11

Fena, a leading fabric care, home care and personal care brand of India is all set to boost the country’s most spectacular cricket extravaganza, IPL. For the Indian Premier League Season 11, which will commence from April 07, Fena has confirmed its official partnership with Kings XI Punjab, the runner-up of 2014, and, as per the association, all jerseys and merchandise of Kings XI Punjab will carry Fena’s logo.

Along with this, Fena will also have in-stadium presence on match days and significant brand exposure at the Kings XI Punjab’s home grounds, IS Bindra Stadium, Mohali and Holkar Cricket Stadium, Indore. The brand will also keep its viewers engaged and entertained via its Facebook page https://www.facebook.com/fenahilena

Fena feels confident that with the new explosive Kings XI line up after the IPL auction in January, the new team under the captaincy of R Ashwin, and with the experience of Yuvraj Singh and Chris Gayle, are ready to do some serious 'dhulai' in IPL 2018, as a formidable competitor. The young blood in the team of KL Rahul, David Miller, Axar Patel and others, adds some great all round depth to the team.

On this significant move, Mr. Santosh Saraswat, Product Manager, Fena said, “Cricket has always been close to our nations sports lovers' hearts, and the stupendous popularity of IPL in the last 10 years further validates that no other sport is as entertaining and uniting as Cricket for the Indian viewers. With this year’s IPL getting even bigger and better, we take pride in extending our association with one of the best team in IPL, Kings XI Punjab. This partnership will increase our brand salience and help us engage with cricket fans across the nation through the common spirit and pure raw entertainment of IPL cricket”.

Mr. Satish Menon, CEO, Kings XI Punjab said, “We are extremely delighted to announce our partnership with Fena as our Principal Sponsor for the season. It’s great to find synergies when you come across likeminded brands with a vision that aligns cohesively with your efforts. Fena has been exactly that for us and we're confident about how mutually beneficial this association is going to be for us all.”

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