Top Story


Home >> Marketing >> Article

FCB Ulka appoints John Thangaraj as Executive Planning Director - North

Font Size   16
FCB Ulka appoints John Thangaraj as Executive Planning Director - North

FCB Ulka Advertising has announced the appointment of John Thangaraj as Executive Planning Director – North.John joins FCB Ulka from Mindshare, where he was Head of  Strategy for the North.  In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM. 

Having spent most of his career in Delhi, he has worked on a wide variety of clients and categories ranging from FMCG, fashion and auto to e-commerce, QSR, and startups.

Speaking on his new role, Thangaraj said, "Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is.  But it's also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts.  One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

Suman Srivastava, Vice Chairman & Chief Strategy Officer, Strategic Planning, FCB Ulka said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

Nitin Karkare, CEO, FCB Ulka said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumer.”


Tags FCB Ulka John Thangaraj Suman Srivastava Nitin Karkare

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3