Top Story

e4m_logo.png

Home >> Marketing >> Article

exchange4media announces IMA 2015 screening council

17-November-2015
Font Size   16
exchange4media announces IMA 2015 screening council

exchange4media has announced the screening council for Indian Marketing Awards (IMA) 2015. The council is all set to begin shortlisting entries for this year’s awards. This will mark the beginning of a rigorous two-stage judging process. The judges will look to reward innovation, strategic thinking, results and key outcomes that contributed value to the respective organisations.

The screening council, that will begin the judging process shortly, includes Aniruddha Haldar, Head Marketing, TVS Motors; Jitin Paul, CMO, Bharti Axa Life Insurance; Mohit Ganju, SVP - Marketing & Communication, IndusInd Bank; Mohit Goel, Director Marketing & Direct Channel, Exide Life Insurance; Naveen Kukreja, Group CMO, PolicyBazaar.com; Rajat Mehta, Sr President & Country Head: Brand, Digital & Retail Marketing, Yes Bank; Sarthak Seth, Head - Brand & Marketing Communications, Panasonic India; Sudeep Narayan, Director- Digital & PR, Volvo Auto; Sanjay Singal, Head Marketing- Foods, Dabur; Satinder Juneja, VP- Marketing & Sales, NIIT Technologies; Nomit Joshi, Head Marketing, Gionee; and Subhrangshu Neogi, Director – Group Marketing & Brand, Religare.

IMA will have a rigorous two-stage judging process. The judges will look to reward innovation, strategic thinking, results and key outcomes that contributed value to the respective organizations.

Categories in the Awards are relevant to the new economy, and will be evaluated through a well-researched and scientifically-drawn judging process.

The purpose of Indian Marketing Awards (IMA) is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realize their true value for customers and organizations. IMA will establish that marketing is purposeful, effective and measurable and it delivers business results, customer value and transformation.

The awards will identify emerging trends and extend knowledge sharing among marketing professionals in the country. IMA’s core motive is setting standards and benchmarking exemplary marketing, recognizing creativity and originality delivered by marketers, showcasing marketing successes, networking and celebrating brands.

Hindustan Times will be the presenting sponsor for the event second year in a row.

For further details: http://www.exchange4media.com/ima2015/

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)