Top Story

e4m_logo.png

Home >> Marketing >> Article

EMI Virgin to exclusively distribute boutique music label IndiaBeat

09-June-2008
Font Size   16
EMI Virgin to exclusively distribute boutique music label IndiaBeat

EMI Virgin has inked an exclusive distribution agreement with boutique music label IndiaBeat. IndiaBeat, which has had a popular presence on the Internet as an online radio station and music-related social networking site since 2006, covers the genres of Indian classical, jazz, progressive rock and fusion music.

“India is a vast nation with diverse musical tastes. Classical, jazz and fusion music performances, while very well attended, have a poor co-relation to CDs sold. Thus, it is IndiaBeat’s clear objective to help popularise and sustain niche genres for the discerning music lover in India,” said Samiran Gupta, Co-Founder, IndiaBeat.

He further said, “A marketing kickoff with a sampler is expected later this month. We have license for certain musicians whose tracks will come out. They include Sanjay Mishra, Pete Lockett, Amit Chatterjee, Broto Roy, Amit Heri, Henrik Andersen, and Shashank, among others. The tracks would be available in all music shops, and later on the Internet.”

Regarding promotional plans, Gupta said that a music store in Mumbai had proposed to do some promotional shows. “We will be doing in-store promotions with the musicians. We are looking at doing a live show with the musicians this winter,” he added.

Anand Srinivasan, Senior Manager, EMI, said, “We are looking forward to infusing the IndiaBeat catalogue into our repertoire in India. Like all EMI products, our customers can look forward to taking home a rich musical experience each time they purchase from the IndiaBeat catalogue.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.