Top Story


Home >> Marketing >> Article

Emami plans more OTC products

Font Size   16
Emami plans more OTC products

Emami Ltd, positioning itself in the high margins healthcare product market, is planning to introduce a range of over-the-counter products on the ayurveda platform.

The company, which already has a strong presence in OTC healthcare products, plans to launch a baby massage oil, cough and cold products, laxatives, digestives, memory booster and red toothpowder over the next fiscal, Mr Mohan Goenka, Director, Emami Ltd said.

The company is planning to enter the capital market with issue primarily to comply with the Securities and Exchange Board of India (SEBI) rules on promoter holding. At present, the promoters holding in Emami is 97 per cent. Post issue the holding will drop to 89 per cent.

The company plans to issue 50 lakh shares or eight per cent through a book-building route in the early part of March 2005.

The money from the issue will be used for potential acquisitions both in the domestic as well as the overseas markets, Mr Naresh Bhansali, Senior Vice- President (Finance), said.

Six of its power brands in the healthcare portfolio contribute 90 per cent to the turnover. These include Navratna (a Rs 100-crore brand), Boroplus (a Rs 80-crore brand), Sona Chandi Chyavanprash, Fast Relief, Mentho Plus balm and Boroplus Prickly Heat powder.

"Our strength has been innovation in packaging which has helped us to move aggressively in the rural market. Besides, we have only looked at high margin products," Mr Goenka said.

Exports is another area of growth for Emami. The company has two subsidiaries in the UK and Bangladesh to promote Ayucare, ayurvedic healthcare products and Emma, low-end cosmetic products in African markets, West Asia and South Asian markets.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry