Top Story

Home >> Marketing >> Article

Early detection key to fight breast cancer, says UE Lifesciences' new campaign

17-March-2018
Font Size   16
Early detection key to fight breast cancer, says UE Lifesciences' new campaign

On International Women’s day, UE Lifesciences came up with a hard-hitting social media campaign with their flagship product iBreastExam that has since been reverberating. The campaign has urged all women to go for an early detection of breast cancer. A powerhouse in true sense, women have been inspiring, powerful, and successful in all walks of lives. We are who we are today because of her. She has won battles against all odds, how can we see her lose this battle?



#BreastOverRest campaign is grabbing eyeballs for all the right reasons. The video will bewilder you at first but eventually it will shake you up and force you to choose #BreastOverRest always!




“There can be life after breast cancer. The prerequisite is early detection.” Thus, let us take an initiative to implore special women of our lives to take an early breast cancer test, is the echo of the campaign.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time