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#e4mconclave takes Twitter by storm, trends in Mumbai

09-October-2015
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#e4mconclave takes Twitter by storm, trends in Mumbai

The 15th edition of the exchange4media Conclave took place yesterday with eminent personalities from the field of media and marketing taking centerstage discussing the growing intersection of marketing and technology.

Sir Martin Sorrell, CEO of WPP, was the keynote speaker. One of the best known names in the media and advertising industry, he gave his thoughts on a variety of topics; from the need for transparency, to why he is so optimistic about India's economic future.

Dr Subhash Chandra, Chairman of Zee Media and Essel Group, a true visionary in the media space, also gave his thoughts in a fireside chat with exchange4media and BussinessWorld Chairman Annurag Batra.
 

Mike Amour, President APAC, Starcom Mediavest Group, spoke on ‘Exploring and Exploding a Few Myths About Technology in Marketing’ followed by Q&A moderated by Sam Balsara, Chairman and MD of Madison World.

Some of the other eminent speakers included Saugata Gupta, MD & CEO, Marico, Shireesh Joshi is the Head, Strategic Marketing for Godrej Group of Companies, Carlton D’Silva,CEO & CCO Hungama Digital Services, Nandini Dias,CEO Lodestar UM, Saket Saurabh,CEO, #fame, Vishal Gurnani, Managing Director, Trilogic Digital Media Limited, Devendra Chawla, Group President - Food FMCG, Brands, Future Group, Rajendra Khare, Founder, Chairman and Managing Director-Surewaves Media Tech and Nikhil Kumar, South Asia Bureau Chief, Time Magazine.

Buyoyed by power-packed sessions and backed by an enthusiastic audience, the event's official hashtag #e4mconclave was trending by afternoon in India.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India. The e4m Conclave is the only national forum that focuses on the media agencies side of the business.

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Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

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Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)