The exchange4media Youth Marketing Summit 2011 will see global experts on youths and youth brands share their experiences. The Summit, presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg, is bringing together youth brands, global and Indian thought leaders and the youth of the country at one forum in Delhi on January 28, 2011.
The keynote address will be delivered by Graham Brown, Founder, Mobile Youth (UK) & Global Chariman - Youth Research Partnership. A business author and speaker on the psychology of communication and media, Brown is the author of the annual ‘mobileYouth’ (2001-09) report and the upcoming book ‘Customers are the Brand’. Since witnessing the growth of youth media and technology, having lived in Japan in the early 90s, Brown, along with business partner Josh Dhaliwal has helped grow ‘mobileYouth’ to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK Government and the European Commission. Brown is also a judge on the Mobile Marketing Association’s Award Panel and the founder of the Global Youth Research Partnership.
The global leading speakers who will be sharing their expertise and insights include: Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership; Jereon Boschma, Chiarman, Gadfly The Increation Company; and Bernard Hor, CEO, Youth Works Asia, Malaysia, among others.
After working in sales and marketing functions in the telecommunications and media industries, Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership, has been responsible for the business and service development of 15/30 Research, a pioneer of youth research in Finland. Ampuja’s expertise includes finance, media and consumer goods. He is a candid speaker and as the Chair of YRP EUROPE, he has his finger on the pulse of youth trends across all of Europe and is often engaged by leading youth brands as their ‘trend hunter’.
Educated at the Academy of Arts in Arnhem, Jereon Boschma, Chiarman, Gadfly The Increation Company, has worked as a visual artist in Los Angeles, New York, Berlin and Paris. He is a creative director in the communication and advertisement sector since 1992. He specialises in targeting children, adolescents and families. In 1998, he co-founded Bureau Keesie, which has built up an impressive track record of finding solutions for organisations (profit or non-profit) who want to really get in touch with today’s young people. His bureau presented creative solutions to clients, including ANWB, the Dutch Houses of Parliament, Masterfoods (Mars, Mini’s en Snickers), Dutch Rail, Procter & Gamble, Unilever The Netherlands, and various governmental organisations. He is co-author of the book ‘Passed Label and Lifestyle: adolescent communication in an adult perspective’ (2003). His latest book, ‘Generation Einstein, smarter, faster and socially more aware’ (2006), lead to a media hype in The Netherlands.
Bernard Hor, CEO, Youth Works Asia, Malaysia, is a youth engagement specialist, business author, speaker and a passionate social entrepreneur. He has built a dedicated team of insight seekers and conversation seeders spread across Malaysia and Singapore, which are led by highly specialised youth marketers aged not more than 25. He has spoken at the Young Ideas Salon in Mumbai, Jakarta and Shanghai on how to sustainably engage youth through experiential marketing.
The panel discussions will be peppered with global insights provided by panelists like Max Wayne Hegerman, President, Tribal DDB India; Terry Mardi, Music Producer and Media entrepreneur, UK; and Antii Ohrling, Co-Founder, Blyk, among others.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport