Top Story


Home >> Marketing >> Article

e4m Youth Marketing Summit gets underway in Delhi today

Font Size   16
e4m Youth Marketing Summit gets underway in Delhi today

Delhi has a date with some of the leading global and Indian thought leaders and youth brands on January 28, 2011 at the e4m Youth Marketing Summit.

Graham Brown, Founder, Mobile Youth (UK) & Global Chairman, Youth Research Partnership will deliver the opening keynote.

Jeroen Boschma, Chairman, Gadfly The Increation Company, will speak on ‘Generation 3.0’.

There will also be international case study presentations by Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership, and Bernard Hor, CEO, Youth Works Asia, Malaysia.

Shubhinder Singh Prem, Managing Director, Reebok India, will make special case study presentation.

The panelists include:
• Chhaya B. Aiyer, Founder and MD, BC Web Wise
• Lara Balsara, Business Development and Diversification Manager, Madison World
• Milind Bade, GM Marketing, Bajaj Auto
• Ravi Dixit, Network Research Head, UTV Global Broadcasting
• Shiv Bhaskar Dravid, Founder and Chief Executive, The Viewspaper
• Max Wayne Hegerman, President, Tribal DDB
• Terry Mardi, music producer and media entrepreneur, UK
• Sudha Natrajan, President & Chief Operating, Officer Lintas Media Group
• Antii Ohrling, Co-founder, Blyk
• Viral Oza, Head, Activation, Media, Online Marketing, Nokia India
• K Ramakrishna, President, Marketing, Café Coffee Day
• Neeraj Sanan, Vice-President & Head, Marketing & Distribution, MCCS
• Dheeraj Sinha, Chief Strategy Officer, Bates141 India
• Emmanuel Upputuru, National Creative Director, Publicis India

The various panel discussions will cover wide-ranging topics such as ‘Challenges in Defining and Understanding India’s Youth Market’, ‘Factors Influencing the Buying Behavior of India’s Urban Youth’, ‘Digital Media Beyond Social Networks’, and The Cool Quotient: What Makes a Brand ‘Cool’ or ‘Not Cool’.

This apart, Mudra Concrea will present some Key Youth Trends.

The e4m Youth Marketing Summit is presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg. For details, please click here []

Also read:
Youth Marketing Summit: Indian speakers to impart desi gyaan

e4m Youth Marketing Summit: Global experts, global perspective

Understanding the young and the restless

Top international experts to address exchange4media Youth Marketing Summit 2011 on Jan 28



Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised